Key SEO Statistics To Keep In Mind

san antonio seo statistics

Most startups and small business owners know what SEO is. They’ve learned about over the years with just about everything being online these days. However, many seasoned business owners as well as startups don’t about key SEO statistics that would make them a better decision maker when it comes to marketing.

So, we thought we’d publish a few key SEO statistics that you may want keep in mind as you grow and expand your business ventures.


1. More than two thirds of all online experiences begin with a search engine, 68% to be exact.

2. Website conversion is typically 6x higher for content marketing adopters vs. non-adopters.

3. Content marketing costs 62% less than traditional marketing.

4. There’s typically a positive correlation between the amount of traffic your site gets monthly, and the number of posts you publish (so long as the content is SEO optimized and high quality).

5. If you can get your site ranked in the #1 spot in Google, you can expect a 27% CTR (click through rate).

6. Obtaining a 3% CTR is considered above average in the SEO industry, so you can use this as a gauge when interview you local SEO experts.

7. If your site is on the second page of Google search results (ranked below the 10th spot), a site can expect a click result of roughly .63%.

8. Search engines drive 300% more traffic to sites than social media.

9. 50% of searches are typically long-tail keywords, meaning keywords that are four words or longer.

10. Google uses more than 200 ranking factors to determine how and where to rank a site.

11. Nearly half of all searches are people seeking local information, 46% to be exact.

12. With 96% of mobile search being on Google’s search engine, it’s virtually all of it.

13. “It’s not surprising that 92% of online customers choose a business listed on the first page of their local search.”

14. Organic content, optimized and maintained properly, can lead to a multi-year stream of new business and brand awareness. In other words, organic traffic has staying power.

15. A whopping 61% of shoppers prefer brands with physical locations vs. brands with only an online presence.

16. SEO (i.e. organic search results) have a 20x higher chance of getting clicked than PPC.

17. Maps are key, with 86% of people use Google Maps to find a store’s location.

18. User intent plays an important role, influencing 39% of all purchases through relevant searches.

19. Google processes 40K search queries per second.

20. Most small businesses and startups spend between $500 to $1500 a month on SEO services on average.

Final Thoughts

There you have it, 20 key SEO statistics to consider as you navigate your options with regards to improving your businesses SEO or choosing to outsource your SEO. That said, if you’re a small business owner or a start up, and you’re looking for high-powered San Antonio SEO services, then we should talk.

We also provide SEO services for Austin if you’re a business owner or startup who likes to meet in person. And if you’re okay with virtual meetings (like many of our other clients), we can service your business regardless of where you are at.